Privacy Policy

Unity Distribution MDM Ltd — unity-distribution.com

Last updated: 26 June 2026

1. Introduction

This privacy policy explains how Unity Distribution MDM Ltd ("Unity Distribution", "we", "us", "our") collects, uses and protects personal information when you visit our website, place an order with us, or otherwise interact with us as a trade or retail customer.

We are not in the business of selling, renting or trading your personal information with other organisations for marketing purposes. This policy sets out what data we collect, why, how we use it, who we may share it with, and the rights you have over it.

This policy applies to both our business-to-business wholesale customers and our direct retail customers, and covers our trading brands Mjoelner Hunting, Nieload, Suprabeam and Heimdal Optics as sold via our website.

2. Who we are

Unity Distribution MDM Ltd is the data controller responsible for your personal information.

• Company registration number: 16339856
• Registered address: The Old School, St. Johns Road, Dudley, West Midlands, DY2 7JT
• Email: enquiries@unity-distribution.com or sales@unity-distribution.com
• Phone: 01785 332 981

3. Information we collect

We may collect, store and use the following kinds of personal information:

• Device and visit information: IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and navigation paths.
• Account and order information: name, billing and delivery address, email address, phone number, order history, and (for trade customers) business name and VAT number.
• Payment information: payments are processed through PayPal, who handle your card or PayPal account details directly — we do not see or store your full card details. Trade customers may also pay by bank transfer, in which case we hold the bank details needed to reconcile your payment.
• Newsletter and marketing sign-up information: name and email address, provided when you subscribe via our website pop-up or sign-up forms.
• Correspondence: information you provide when contacting us by email, phone or contact form, including enquiries, complaints, and dealer or supplier correspondence.

If you provide us with personal information about another person, you must have their consent to share it and for us to process it in accordance with this policy.

4. How we use your information

The table below sets out the main purposes for which we use personal information, and the lawful basis we rely on under UK GDPR for each.

Purpose	Lawful basis
Process and fulfil your order, including arranging delivery	Performance of a contract
Create and manage your customer or trade account	Performance of a contract
Process payments	Performance of a contract
Send order updates (e.g. dispatch and delivery confirmations)	Performance of a contract / legitimate interest
Respond to enquiries, complaints and customer service requests	Legitimate interest
Send our newsletter or marketing communications	Consent
Improve our website and understand how it is used	Legitimate interest / consent (cookies)
Prevent fraud and keep our website secure	Legitimate interest / legal obligation
Manage dealer and trade account relationships	Performance of a contract / legitimate interest
Comply with our legal and regulatory obligations	Legal obligation

We will not use your personal information for purposes incompatible with the above without telling you and, where required, obtaining your consent.

5. Cookies

Our website uses cookies to operate correctly, and we use Google Analytics to understand how visitors use our site. We do not use cookies for advertising or retargeting. You can control or delete cookies through your browser settings, and our website will ask for your consent to non-essential cookies (such as Google Analytics) on your first visit.

6. Orders, payments and delivery

When you place an order with us, whether as a trade or retail customer, we collect the information necessary to process your order, take payment and arrange delivery. We use Royal Mail to deliver all orders, and will share your name, delivery address and contact details with them solely for that purpose. Payments are taken via PayPal; trade customers may also pay by bank transfer. We do not see or store your full PayPal or card details.

7. Newsletter sign-up

When you sign up to our newsletter via the pop-up or sign-up form on our website, we collect your name and email address. We use this to send you the updates, offers and content you have asked to receive, and to check our records are accurate. We do not rent or trade our email list with other organisations.

We use Mailchimp to send our newsletter, and we may gather statistics on opens and clicks using Mailchimp's standard tracking technologies to help us improve our communications.

You can unsubscribe at any time by clicking the unsubscribe link in any of our emails, or by contacting us using the details in section 2.

8. How we share your information

We may disclose your personal information to:

• Our employees, officers, agents, suppliers or subcontractors, where reasonably necessary to deliver the purposes above (for example, Royal Mail, PayPal, and Mailchimp).
• Our manufacturer and supplier partners, where necessary to handle warranty claims, spare parts or product safety matters.
• Law enforcement or regulatory bodies, where we are required to do so by law.
• Professional advisers, in connection with legal proceedings or to establish, exercise or defend our legal rights.
• A buyer, in the event we sell or transfer all or part of our business, subject to the buyer agreeing to use your personal information on the same terms as in this policy.

We will not sell, rent or trade your personal information to third parties for their own marketing purposes.

9. International transfers

Some of our service providers — including Google Analytics and Mailchimp — may store or process personal information outside the UK, for example in the United States. Where this happens, we ensure appropriate safeguards are in place, such as standard contractual clauses or the UK's International Data Transfer Agreement.

10. How long we keep your information

We keep personal information only for as long as necessary for the purposes set out in this policy, and to meet our legal, accounting or reporting requirements. As a general guide:

• Order and transaction records: kept for 6 years to meet our accounting and tax obligations.
• Newsletter and marketing data: kept until you unsubscribe or withdraw consent.
• Enquiry and complaint correspondence: kept for as long as necessary to resolve your query, and for a reasonable period afterwards in case of any follow-up.

11. Security

We take reasonable technical and organisational measures to protect your personal information against loss, misuse or unauthorised access, including secure servers and encryption of transactions made through our website. However, no method of transmission over the internet is completely secure, and we cannot guarantee the absolute security of information you send to us.

12. Your rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information
• Restrict or object to our processing of your information
• Receive your information in a portable format
• Withdraw consent at any time, where we rely on consent
• Not be subject to decisions based solely on automated processing that significantly affect you

To exercise any of these rights, contact us using the details in section 2. We may ask for proof of identity before responding, and may need to withhold information to the extent permitted by law.

13. Complaints

We hope we can resolve any concerns you have about how we handle your personal information. If you remain unhappy, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or by calling 0303 123 1113.

14. Links to other websites

This policy does not cover links to other websites from our site. If you follow a link to another website, please check their privacy policy, as we are not responsible for their practices.

15. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. This policy was last updated on 26 June 2026.

16. Contact us

If you have any questions about this privacy policy or how we handle your personal information, please contact us at:

• Unity Distribution MDM Ltd
• The Old School, St. Johns Road, Dudley, West Midlands, DY2 7JT
• Email: enquiries@unity-distribution.com
• Phone: 01785 332 981